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Ubhadane lwesivinini esikhulu
I-Super candy emakethe yabathengi
Eminyakeni yamuva, ngaphansi komkhuba wabathengi abaphishekela impilo enkulu enkathini entsha, "ukusetshenziswa okunempilo" kancane kancane sekuyinto evamile, okuzala imakethe enkulu yabathengi.
Phakathi kwazo, ukudla okufriziwe okuhlanganiswe nezinga lomuntu siqu, elinempilo nokubukeka ligqama empilweni yesimanje ngezinzuzo ezinamandla.
Ukudla okufakwe efrijini ikakhulukazi ukulondoloza umsebenzi womsoco wezinto ezingavuthiwe zezithelo nemifino ngokusebenzisa indlela entsha yokucubungula ukudla, okulula ukukugcina, futhi kungathuthukisa ukunambitheka futhi kugcine umsoco wako wangempela. Ngokusho kwedatha evela kupulatifomu ye-e-commerce, ukuthengiswa kokudla okufakwe iqhwa kukhuphuke ngamaphesenti angama-300 kule minyaka emithathu edlule.
Njengamanje, ukudla okomisiwe okuqandisiwe emakethe kuhlukaniswe ikakhulukazi izithelo nemifino efriziwe, ukudla okulula okomisiwe, inyama efriziwe, iziphuzo eziqandisiwe, impushana efriziwe kanye nezinye izigaba ezihlukene, phakathi kwazo, iqhwa. -izithelo ezomisiwe nemifino kungashiwo ukuthi kudla ngaphezu kwengxenye yesabelo semakethe.
Ukumaketha
Ngo-2023, ukuthengiswa komhlaba wonke kwemakethe yamaswidi omisiwe kwafinyelelwa10 billion wama-yuan
I-CAGR
Izinga lokukhula lonyaka elihlanganisiwe (CAGR) liyi-5.8%
I-TIKTOK
I-TIKTOK SHOPI-TOP10ukuthengiswa kwanyanga zonke kokudla nesiphuzo
Ochwepheshe bemboni baveze: uma kuqhathaniswa nokubhaka kwendabuko, Okuthosiwe, okukhukhumeziwe, ukudla kwezinyosi, ukudla okuqandisiwe kugcinwe umbala wemvelo, iphunga, ukunambitheka, ukuma, akuqukethe izithasiselo, kungalungela ukudliwa, kudle isikhathi. , umzamo, ukukhanya, kulula ukukuthwala, kodwa futhi kuhlinzekela abathengi besimanje ngokuphishekela impilo yokudla, i-qua highlity.
Emakethe ye-blue ocean ithemba lokudla okufakwe iqhwa,qhwaba uswidi omisiweiyavela
Ngokwezibalo zethimba labacwaningi be-QYResearch, ukuthengiswa kwemakethe yomhlaba wonke yamaconfectionery okomisiwe kufinyelele kuma-yuan ayizigidi eziyizinkulungwane eziyi-10 ngo-2023 futhi kulindeleke ukuthi kufinyelele kuma-yuan ayizigidi eziyizinkulungwane eziyi-15 ngo-2030, ngenani lokukhula elihlanganisiwe lonyaka (CAGR) lika-5.8% (2024) -2030). Okukhulu emhlabeni jikelele.
Ngokwedatha yenhlolovo yangaphambilini ye-Echotik (TikTok, inkundla yedatha ye-e-commerce echwephesha kakhulu emakethe yase-US), "kwi-TIKTOK SHOP TOP10 yokuthengiswa kokudla nesiphuzo kwanyanga zonke", isitolo esincane esibizwa nge-Candeeze silinganisela i-GMV ngokufinyelela ku-199.2 K amadola.
I-Candeeze Isitolo esisebenza ngoswidi omiswe yiqhwa. Selokhu kwavulwa isitolo saseMelika ku-TikTok, isamba sokuthengisa singu-84.4K kanti isamba sokuthengisa singu-$973.4K. I-hashtag yomkhiqizo # candeeze ithole ukubukwa okungu-122.1M.
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I-Innovation lead
Isizathu sokuqhuma kukaswidi omisiwe
Ngenxa yesidingo esihlukene sabathengi sabathengi, uswidi omiswe yiqhwa ubudume kakhulu eziteshini ezahlukahlukene kule minyaka emibili edlule. Ukuhlola umsuka wokuqhuma kwayo, amaphuzu alandelayo
Okokuqala, ukudla okunempilo. Njengokudla okomisiwe okuqandisiwe, uswidi omiswe yiqhwa ngokuvamile usebenzisa ubuchwepheshe bokumisa i-vacuum, usebenzisa isimiso se-sublimation samanzi, amanzi asezindaweni zokusetshenziswa aqandiswe abe into eqinile, bese kuba endaweni yokushisa ephansi ye-vacuum kanye nendawo enengcindezi ephansi, ngakho-ke. ukuthi amanzi agxilwe ngokuqondile abe yigesi, ukuze afinyelele isimo esomile.
I-Minicrush Ingabe umkhiqizi wamaswidi omisiwe omisiwe kanye nokudla okulula okunikezelwe ekunikezeni abathengi iqhwa eliqanjiwe neliqhumayo ukudla okulula omisiwe.I-Minicrush Kuwukusetshenziswa kobuchwepheshe bobunikazi bokumisa iqhwa kanye nezindawo zokukhiqiza umkhiqizo ezichwepheshile, ukuze ukunambitheka kwemikhiqizo kaswidi omiswe iqhwa kugxiliswe, ukuze kwakhiwe ukudla okulula kukaswidi "omile kakhulu, okucwebezelayo, okumnandi kakhulu". Inqubo yokumisa iqhwa yamahora angu-24 ayigcini nje ngokuthuthukisa ukunambitheka kwe-snack ye-candy, kodwa futhi yandisa ubukhulu bayo, kuyilapho igcina ubuthakathaka, ukunambitheka kanye nempilo yokudla okunempilo komkhiqizo.
Okwesibili, impilo yeshalofu yinde.
Noma kunjalo ngokombono wezobuchwepheshe, lapho isimo sesixazululo sezinto zokusetshenziswa ngemva kokuqhwanda, ngokulandelana ngokusebenzisa i-sublimation kanye ne-desorption, ukunciphisa i-solvent ezintweni ezingavuthiwe ngokwezinga elithile, ukuvimbela ukukhiqizwa kwama-microorganisms noma ukusabela kwamakhemikhali phakathi kwe-solute ne-solvent, yenza umkhiqizo wokugcina ukugcina isikhathi eside futhi silondoloze izakhiwo original.
Lobu buchwepheshe basungulwa phambilini ukuxazulula inkinga yosomkhathi abadla emkhathini. Ngochungechunge lwemisebenzi, umthamo wezinto zokusetshenziswa kanye nesisindo ziba lula, kodwa izakhi azilahleki, zingandisa ukugcinwa kwezakhi, ezifana ne-vitamin C, zingasindisa ngaphezu kwe-90%. Ngaphezu kwalokho, ubuchwepheshe buqinisekisa ukuthi ukulahlekelwa kwezakhi, kuhlanganise nezinto ezinuka kamnandi, kuncishiswa kube kuncane.
Ekugcineni, izinga eliphezulu lokubukeka kocansi.
Uswidi omisiwe emakethe kaswidi "obuthuntu" ugijima uphuma umgwaqo omusha, ube yisigaba esikhula ngokushesha, futhi awukwazi ukushiya amandla okuthenga aqinile wabathengi, futhi ngaphezu kokudla okunomsoco ukunambitheka okunempilo kanye nomjikelezo wokusetshenziswa okulula nokusheshayo, okuningi. Abantu bathenga uswidi omiswe yiqhwa kungenxa yokuthi uswidi omiswe yiqhwa ugcina isimo sokuqala nombala wezinga eliphezulu ngokubukeka.
I-Skittles iqhwa eyomisiwe iyisidlo sikaswidi esimibalabala esingagcini nje ngokugcina umbala wabo oyingqayizivele nesimo, kodwa futhi sinokuthungwa okuqinile.Minicrushisebenzisa ubuchwepheshe bokuqandisa, obungakwazi ukumisa ngokushesha ama-skittles ekushiseni okuphansi, bese isusa amanzi nge-vacuum sublimation kanye nokwelashwa okomisa, ukufeza umphumela we-lyophilization. Umshini awugcini nje ngokuphatha kahle amanani amakhulu ama-skittles, kodwa futhi ugcina umbala wawo wangempela kanye nokuthungwa.
Isikhathi sokuthumela: Jun-23-2024