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Uyilawula kanjani ikhwalithi futhi uqinisekise ukuphepha kokudla?
Sinethimba lokulawula ikhwalithi elichwepheshile, elinesibopho sokuhlola amarekhodi ezinto ezingavuthiwe, izinqubo zokukhiqiza, imikhiqizo eqediwe kancane, kanye nemikhiqizo eqediwe. Ngokushesha lapho inkinga itholakala kunqubo ngayinye, izolungiswa ngokushesha. Mayelana nesitifiketi, imboni yethu inesitifiketi se-ISO22000 ne-HACCP futhi ithole isitifiketi se-FDA. Ngaso leso sikhathi, imboni yethu yaphasisa ukuhlolwa kwe-Disney ne-Costco. Imikhiqizo yethu iphumelele ukuhlolwa kwe-California Prop 65.
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Ngingakwazi yini ukukhetha izinto ezahlukene zesitsha esisodwa?
Sizama ukukutholela izinto ezi-5 esitsheni, izinto eziningi kakhulu zizonciphisa kakhulu ukusebenza kahle kokukhiqiza, into ngayinye ngayinye idinga ukushintsha isikhunta sokukhiqiza ngesikhathi sokukhiqiza. Izinguquko zesikhunta njalo zizomosha kakhulu isikhathi sokukhiqiza futhi i-oda lakho lizoba nesikhathi eside sokuhola, okungekona lokhu esifuna ukukubona. Sifuna ukugcina isikhathi sokushintsha i-oda lakho sibe yisikhathi esifushane ngangokunokwenzeka. Sisebenza ne-Costco noma amanye amakhasimende esiteshi esikhulu anezinto ezingu-1-2 kuphela kanye nezikhathi zokushintsha ngokushesha kakhulu.
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Uma izinkinga zekhwalithi zenzeka, uzixazulula kanjani?
Uma kwenzeka inkinga yekhwalithi, okokuqala sidinga ikhasimende ukuthi linikeze izithombe zomkhiqizo lapho inkinga yekhwalithi yenzeke khona. Sizothatha isinyathelo sokubiza iminyango yekhwalithi neyokukhiqiza ukuze sithole imbangela futhi sinikeze uhlelo olucacile lokuqeda izinkinga ezinjalo. Sizonikeza isinxephezelo esingu-100% ngokulahlekelwa okubangelwe izinkinga zethu zekhwalithi kumakhasimende ethu.
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Singaba abasabalalisi abakhethekile benkampani yakho?
Kunjalo. Sihlonishwa ngokuzethemba kwakho nokuqinisekisa kwemikhiqizo yethu. Singasungula ubambiswano oluzinzile kuqala, futhi uma imikhiqizo yethu idumile futhi ithengiswa kahle emakethe yakho, sizimisele ukukuvikela imakethe futhi sikuvumele ube i-ejenti yethu ekhethekile.
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Side kangakanani isikhathi sokulethwa?
Isikhathi sethu sokuhola samakhasimende amasha ngokuvamile siyizinsuku ezingama-25-30. Uma ikhasimende lidinga isakhiwo esingokwezifiso, njengezikhwama namafilimu ashwabanisayo adinga isakhiwo esisha, isikhathi sokuhola siyizinsuku ezingu-35-40. Ngenxa yokuthi ukwakheka okusha kwenziwa yifekthri yezinto ezingavuthiwe, lokhu kuthatha isikhathi esengeziwe.
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Ngicela amasampuli amahhala? Kuzothatha isikhathi esingakanani ukuzithola? Kuzobiza malini ukuthunyelwa?
Singakunikeza amasampuli amahhala. Cishe ungayithola phakathi kwezinsuku ezingu-7-10 ngemva kokuyithumela. Izindleko zokuthumela zivame ukuba phakathi kwamashumi ambalwa amadola ukuya cishe ku-$150, kanti amazwe athile abiza kancane, kuye ngokuthi umthumeli uzokunikezani. Uma sikwazi ukusebenzisana, izindleko zokuthumela ezikhokhiswe kuwe zizobuyiselwa ku-oda lakho lokuqala.
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Ungakwazi yini ukwenza umkhiqizo wethu (i-OEM)?
Yebo, ungakwazi. Sineqembu labaklami abangochwepheshe abangakwazi ukwenza ngendlela oyifisayo umbhalo wesandla wedizayini yakho ngokuqondile ngokusekelwe emcabangweni wakho nasezimfuneko. Ifilimu yekhava, izikhwama, izitikha namabhokisi afakiwe. Kodwa-ke, uma i-OEM, kuzoba nenkokhelo yepuleti lokuvula kanye nezindleko zokusungula ezihilelekile. Imali yokuvula ipuleti ngu-$600, esizoyibuyisela ngemva kokubeka iziqukathi ezingu-8, futhi idiphozithi yokuqoqa inqolobane ingu-$600, ezobuyiswa ngemva kokubeka iziqukathi ezi-5.
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Ithini imigomo yakho yokukhokha?
Inkokhelo ephansi engu-30% ngaphambi kokukhiqiza, ibhalansi engu-70% ngaphambi kokuthunyelwa.
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Iziphi izindlela zokukhokha ezamukelekayo kuwe?
Ukudluliselwa ngezintambo, i-Western Union, i-PayPal, njll. Samukela noma iyiphi indlela yokukhokha elula nesheshayo.
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Ingabe unazo izinsiza zokuhlola nokucwaninga?
Yebo, singasiza ekutholeni imibiko yokuhlola ecacisiwe yemikhiqizo kanye nemibiko yocwaningo lwezimboni ezithile.
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Yiziphi izinsiza zokuthutha ongazihlinzeka?
Singahlinzeka ngezinsizakalo zokubhuka, ukuhlanganiswa kwempahla, imvume yempahla, ukulungiswa kwemibhalo yokuthumela kanye nokulethwa kwempahla eningi echwebeni lokuthunyelwa.